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Good Web Design

Search Engine Optimized

Keywords are the easiest way to draw someone to your site.

Focus - User's eyes should be drawn to the right part of the page

What is the FIRST thing that you notice on the page?
Even though users may not read everything on a page, they will note the presence or absence of more material

Avoid distractions

If something is flashing or popping up while the user is concentrating, it may chase them off.

As a webmaster, try to clear your mind of all considerations of the page.
   Now, open the page, and what is your FIRST impression?
   Submit your changes for a Peer Review, and have them do the same.